Sarasota & Bradenton Real Estate
Strategic pricing. Professional marketing. Results that exceed expectations.
Get My Home's ValueEvery listing gets the full treatment — professional presentation, maximum reach, and relentless negotiation.
Every listing includes professional photography and a virtual tour. First impressions happen online — yours will stop the scroll.
A data-driven CMA that pinpoints the ideal list price — high enough to maximize your return, competitive enough to generate strong offers fast.
MLS, social media, targeted email campaigns, and digital advertising put your home in front of the right buyers — locally and across the country.
Roger reviews every offer with a sharp eye on price, contingencies, and closing terms — then negotiates hard to make sure you net the most from your sale.
As an EXP Realty agent, Roger has access to a national network of thousands of buyer's agents — broadening your listing's reach far beyond the local MLS.
Six structured steps from first meeting to funded close.
Roger performs an in-depth Comparative Market Analysis to determine the optimal list price for your home.
Expert recommendations on decluttering, repairs, and staging to maximize your home's buyer appeal and perceived value.
Stunning photography (and drone/video where applicable) that makes your home impossible to scroll past online.
Full marketing launch across MLS, social media, email campaigns, open houses, and digital advertising simultaneously.
Roger reviews every offer in detail and negotiates aggressively on your behalf — price, closing date, contingencies, and net proceeds.
A smooth, on-time closing coordinated with title, lenders, and inspectors — Roger manages every detail so you don't have to.
Roger performs an in-depth Comparative Market Analysis to determine the optimal list price for your home.
Expert recommendations on decluttering, repairs, and staging to maximize buyer appeal.
Stunning photography and drone footage that makes your home impossible to scroll past online.
Full marketing launch across MLS, social media, email campaigns, and digital advertising.
Roger negotiates aggressively on price, contingencies, and closing terms to maximize your net proceeds.
A smooth, on-time closing — Roger coordinates every detail so you walk away with confidence.
When Roger lists your home, it reaches buyers everywhere they're searching.
Stellar MLS
Listed on the Gulf Coast's primary MLS
Professional Photography + Drone
Aerial and interior photography that commands attention
Virtual 3D Tour
Immersive walkthroughs for out-of-state buyers
Social Media
Instagram, Facebook & LinkedIn listing campaigns
Email Campaign to Local Agents
Direct outreach to buyer's agents in the Sarasota market
Open Houses
Strategic open houses that attract serious buyers
Digital Advertising
Targeted Google and Meta ads reaching qualified buyers
Print Marketing
Premium print materials for luxury properties
Get a free, no-obligation Comparative Market Analysis within 24 hours.
An algorithm can't walk through your home, negotiate on your behalf, or understand why one street is worth 15% more than the next.
Algorithm-based — generated without ever setting foot in your home
No knowledge of your renovations, upgrades, or unique features
Published margin of error: 6–20% — on a $500K home that's ±$100K
No understanding of hyper-local context — which streets, views, or schools command premiums
Zero negotiation strategy — just a number on a screen
In-person assessment — Roger walks every room and evaluates condition firsthand
Fully accounts for your upgrades, remodels, and custom features that add real value
Comparable sales pulled from within your specific streets and subdivisions — not ZIP-wide averages
Hyper-local market knowledge built over years of real Gulf Coast transactions
Full negotiation strategy included — price point, offer positioning, and counter-offer guidance
Roger performs a detailed Comparative Market Analysis (CMA) that examines recent sales of comparable homes in your immediate area, current active competition, and local market trends. He also walks through your property in person to account for condition, upgrades, views, and any features that algorithms miss. The result is a pricing recommendation designed to attract strong offers while maximizing your net proceeds.
Time on market depends on price point, condition, location, and current buyer demand. In the Sarasota–Bradenton market, well-priced homes in desirable areas typically go under contract within 2–6 weeks. Luxury properties and unique homes may take longer to find the right buyer. Roger will share honest expectations based on current market conditions — not just what you want to hear — so you can plan accordingly.
First impressions matter enormously — both online and in person. Roger's standard recommendations include decluttering and deep cleaning, addressing any deferred maintenance items, freshening paint with neutral colors, and improving curb appeal. He'll walk through your home before listing and give you a prioritized list of what will actually move the needle versus what isn't worth the cost. Not every seller needs to spend money to sell well.
It's actually better if you're not home during showings — buyers feel more comfortable exploring and discussing the home freely when the seller isn't present. Roger uses a secure electronic lockbox system so buyers can be shown your home with their agent while you have full control and notification of every showing. All feedback is gathered and shared with you promptly after each visit.
Commission is always discussed transparently during our first conversation. Roger believes in earning every dollar through results — not just effort — and is happy to walk you through exactly what's included in his service and how it compares. Reach out directly at (941) 402-0083 or roger@rarpropertygroup.com for a no-pressure conversation.
Not necessarily — but don't dismiss it either. Early offers often come from the most motivated, qualified buyers who have been waiting for a home like yours. Roger evaluates every offer holistically: price, financing, contingencies, closing timeline, and earnest money deposit all factor in. Sometimes the first offer is genuinely the strongest one you'll receive, and Roger will give you his honest professional assessment rather than holding out just to generate more activity.
If a home isn't selling, there are only a handful of real reasons: price, condition, or marketing. Roger conducts regular market reviews and will be direct with you if an adjustment is needed. He won't let a listing sit stale — he'll have a candid conversation about what needs to change and present a clear plan to generate activity. The goal is always to get you to closing, not to leave a sign in the yard indefinitely.
Absolutely — and many of Roger's clients do exactly this. He can coordinate both the sale of your current home and the purchase of your next one, ensuring the timing aligns as closely as possible to minimize disruption. Whether you're upsizing, downsizing, or relocating within the Gulf Coast area, Roger manages both transactions with the same level of care and attention he gives every client.
"Roger priced our home perfectly — we had three offers in the first weekend and sold above asking. He guided us through every step and was always available when we had questions. We couldn't be more pleased."
Michael & Karen T.
Sold in Palmer Ranch, Sarasota
"We'd tried to sell with another agent and it sat for 60 days. Roger relaunched with professional photos and a new strategy — we were under contract in two weeks. His marketing is on a completely different level."
Diane R.
Sold in West Bradenton
"Selling a luxury waterfront property requires a different approach, and Roger understood that from day one. The photography was stunning, the buyer came from out of state, and we closed well above our expectations."
James & Susan P.
Sold on Longboat Key