Sarasota & Bradenton Real Estate

Sell Your Sarasota
Home for More

Strategic pricing. Professional marketing. Results that exceed expectations.

Get My Home's Value
Your Listing Advantage

Why Sellers Choose Roger

Every listing gets the full treatment — professional presentation, maximum reach, and relentless negotiation.

Professional Photography

Every listing includes professional photography and a virtual tour. First impressions happen online — yours will stop the scroll.

Strategic Pricing

A data-driven CMA that pinpoints the ideal list price — high enough to maximize your return, competitive enough to generate strong offers fast.

Maximum Exposure

MLS, social media, targeted email campaigns, and digital advertising put your home in front of the right buyers — locally and across the country.

Skilled Negotiator

Roger reviews every offer with a sharp eye on price, contingencies, and closing terms — then negotiates hard to make sure you net the most from your sale.

EXP Buyer Network

As an EXP Realty agent, Roger has access to a national network of thousands of buyer's agents — broadening your listing's reach far beyond the local MLS.

From Prep to Closing

How Roger Gets Your Home Sold

Six structured steps from first meeting to funded close.

1

Free CMA

Roger performs an in-depth Comparative Market Analysis to determine the optimal list price for your home.

2

Prep & Stage

Expert recommendations on decluttering, repairs, and staging to maximize buyer appeal.

3

Professional Photos

Stunning photography and drone footage that makes your home impossible to scroll past online.

4

List & Market

Full marketing launch across MLS, social media, email campaigns, and digital advertising.

5

Negotiate Offers

Roger negotiates aggressively on price, contingencies, and closing terms to maximize your net proceeds.

6

Close

A smooth, on-time closing — Roger coordinates every detail so you walk away with confidence.

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Your Marketing Plan

Every Channel. Maximum Reach.

When Roger lists your home, it reaches buyers everywhere they're searching.

Stellar MLS

Listed on the Gulf Coast's primary MLS

Professional Photography + Drone

Aerial and interior photography that commands attention

Virtual 3D Tour

Immersive walkthroughs for out-of-state buyers

Social Media

Instagram, Facebook & LinkedIn listing campaigns

Email Campaign to Local Agents

Direct outreach to buyer's agents in the Sarasota market

Open Houses

Strategic open houses that attract serious buyers

Digital Advertising

Targeted Google and Meta ads reaching qualified buyers

Print Marketing

Premium print materials for luxury properties

Free Home Valuation

What's Your Home Worth?

Get a free, no-obligation Comparative Market Analysis within 24 hours.

Roger will personally prepare your CMA and reach out within 24 hours.

Know the Difference

Why a Zestimate Isn't Enough

An algorithm can't walk through your home, negotiate on your behalf, or understand why one street is worth 15% more than the next.

Zillow Zestimate

  • Algorithm-based — generated without ever setting foot in your home

  • No knowledge of your renovations, upgrades, or unique features

  • Published margin of error: 6–20% — on a $500K home that's ±$100K

  • No understanding of hyper-local context — which streets, views, or schools command premiums

  • Zero negotiation strategy — just a number on a screen

Roger's CMA

  • In-person assessment — Roger walks every room and evaluates condition firsthand

  • Fully accounts for your upgrades, remodels, and custom features that add real value

  • Comparable sales pulled from within your specific streets and subdivisions — not ZIP-wide averages

  • Hyper-local market knowledge built over years of real Gulf Coast transactions

  • Full negotiation strategy included — price point, offer positioning, and counter-offer guidance

Common Questions

Seller FAQs

How do you determine my home's listing price? +

Roger performs a detailed Comparative Market Analysis (CMA) that examines recent sales of comparable homes in your immediate area, current active competition, and local market trends. He also walks through your property in person to account for condition, upgrades, views, and any features that algorithms miss. The result is a pricing recommendation designed to attract strong offers while maximizing your net proceeds.

How long will it take to sell my home? +

Time on market depends on price point, condition, location, and current buyer demand. In the Sarasota–Bradenton market, well-priced homes in desirable areas typically go under contract within 2–6 weeks. Luxury properties and unique homes may take longer to find the right buyer. Roger will share honest expectations based on current market conditions — not just what you want to hear — so you can plan accordingly.

What should I do to prepare my home for sale? +

First impressions matter enormously — both online and in person. Roger's standard recommendations include decluttering and deep cleaning, addressing any deferred maintenance items, freshening paint with neutral colors, and improving curb appeal. He'll walk through your home before listing and give you a prioritized list of what will actually move the needle versus what isn't worth the cost. Not every seller needs to spend money to sell well.

Do I need to be home for showings? +

It's actually better if you're not home during showings — buyers feel more comfortable exploring and discussing the home freely when the seller isn't present. Roger uses a secure electronic lockbox system so buyers can be shown your home with their agent while you have full control and notification of every showing. All feedback is gathered and shared with you promptly after each visit.

What is your commission rate? +

Commission is always discussed transparently during our first conversation. Roger believes in earning every dollar through results — not just effort — and is happy to walk you through exactly what's included in his service and how it compares. Reach out directly at (941) 402-0083 or roger@rarpropertygroup.com for a no-pressure conversation.

Should I accept the first offer I receive? +

Not necessarily — but don't dismiss it either. Early offers often come from the most motivated, qualified buyers who have been waiting for a home like yours. Roger evaluates every offer holistically: price, financing, contingencies, closing timeline, and earnest money deposit all factor in. Sometimes the first offer is genuinely the strongest one you'll receive, and Roger will give you his honest professional assessment rather than holding out just to generate more activity.

What happens if my home doesn't sell? +

If a home isn't selling, there are only a handful of real reasons: price, condition, or marketing. Roger conducts regular market reviews and will be direct with you if an adjustment is needed. He won't let a listing sit stale — he'll have a candid conversation about what needs to change and present a clear plan to generate activity. The goal is always to get you to closing, not to leave a sign in the yard indefinitely.

Can you help me find my next home at the same time? +

Absolutely — and many of Roger's clients do exactly this. He can coordinate both the sale of your current home and the purchase of your next one, ensuring the timing aligns as closely as possible to minimize disruption. Whether you're upsizing, downsizing, or relocating within the Gulf Coast area, Roger manages both transactions with the same level of care and attention he gives every client.

What Sellers Say

Results That Speak for Themselves

★★★★★

"Roger priced our home perfectly — we had three offers in the first weekend and sold above asking. He guided us through every step and was always available when we had questions. We couldn't be more pleased."

M

Michael & Karen T.

Sold in Palmer Ranch, Sarasota

★★★★★

"We'd tried to sell with another agent and it sat for 60 days. Roger relaunched with professional photos and a new strategy — we were under contract in two weeks. His marketing is on a completely different level."

D

Diane R.

Sold in West Bradenton

★★★★★

"Selling a luxury waterfront property requires a different approach, and Roger understood that from day one. The photography was stunning, the buyer came from out of state, and we closed well above our expectations."

J

James & Susan P.

Sold on Longboat Key